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New Zealand Broadband Heavy
Internet Users

New Zealand broadband users are right up there with the most Internet addicted nation in the world, spending on average 22 hours per week online, according to a new study commissioned by networking company Cisco. Each person spends an average of 48 hours engaging in media-related activities weekly. Australians spend slightly less.

Most of their time, 22 hours in fact, is spent on the internet compared with 14 hours watching TV. That puts Australians and New Zealanders at the same level of media consumption as respondents in the United States and the United Kingdom and ahead of the other four European markets surveyed.

Compairing total average weekly media consumption in other countries, the time was 47 hours a week in the UK, 40 in France, 44 in Germany, 44 in Italy, and 41 in Spain. Regarding the total average weekly time spent on the Internet, it was 21 hours in the US, 22 in the UK, 18 in France, 21 in Germany, 23 in Italy, and 19 hours in Spain.

New Zealanders also appear to want to be connected more than Australians and to use technology to enable entertainment. They are also downloading videos in significant quantities. The study found that 59 percent of Australian and New Zealand Internet users watched or downloaded media content from the Internet in the previous 30 days.

The Cisco “Connected Consumer” survey was carried by out late last year by Illuminas, surveying 864 Australians and 219 New Zealanders.

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