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New Zealand Broadband
New Zealand broadband users are right up there with the
most Internet addicted nation in the world, spending on average 22 hours per
week online, according to a new study commissioned by networking company Cisco.
Each person spends an average of 48 hours engaging in media-related activities
weekly. Australians spend slightly less.
Most of their time, 22 hours in fact, is spent on the internet compared with
14 hours watching TV. That puts Australians and New Zealanders at the same
level of media consumption as respondents in the United States and the United
Kingdom and ahead of the other four European markets surveyed.
Compairing total average weekly media consumption in other countries, the time
was 47 hours a week in the UK, 40 in France, 44 in Germany, 44 in Italy, and
41 in Spain. Regarding the total average weekly time spent on the Internet, it
was 21 hours in the US, 22 in the UK, 18 in France, 21 in Germany, 23 in Italy,
and 19 hours in Spain.
New Zealanders also appear to want to be connected more than Australians and
to use technology to enable entertainment. They are also downloading videos
in significant quantities. The study found that 59 percent of Australian and
New Zealand Internet users watched or downloaded media content from the
Internet in the previous 30 days.
The Cisco “Connected Consumer” survey was carried by out late last year by
Illuminas, surveying 864 Australians and 219 New Zealanders.
Internet Stats Blog. More statistics figures and
updates become available all the time.