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India Internet Usage Report -
November 27, 2006

NOVEMBER 27, 2006

New survey gives 37,000,000 Internet users as estimate for Internet usage in India.

Internet users in India reached 37 million in the month of September 2006. During the same period the number of active users rose to 25 million, according to recently released survey reports from the Internet and Mobile Association of India (IAMAI-IMRB).

The future estimated projection of Internet users is the following:

Sept 2006: 37m ever users and 25m active users

March 2007: 42m ever users and 28m active users

March 2008: 54m ever users and 43m active users

"Active user" is defined as someone who has used the Iternet at least once in the last 30 days, while "ever user" is someone who has used the Internet at least once.

The number of users accessing the Internet primarily for entertainment was around 9 percent. The report further showed that online transactions (e-commerce) were steadily gathering steam. The Young Men, Older Men and Working Women segments were the ones using it the most. These segments, along with the Non Working Women segment, were also using applications like jobs and dating sites in significant numbers.

Other survey findings were:
- Time spent on the Internet increases with the increasing age of the user.
- School going kids spend an average of 322 minutes a week online.
- College-going students spend an average of 433 minutes a week.
- Older men spend an average of 580 minutes a week.
- Working women spend an average of 535 minutes online a week.
- Non-working women spend 334 minutes a week.

Amongh the study findings is that the Internet has now penetrated beyond the communication needs of the active user population and was no longer an avenue for exploring their curiosity. While email, chat and IM would continue to pull first-time users, the next round of growth would be driven by applications such as blogs, P2P, video-on-demand, online radio, online gaming and localized content.

The report estimated the number of school-going kids at 1.6 million and college-going students at 3.4 million.

The Internet in India (I-Cube) 2006 report covered around 65,000 individuals from 16,500 households, surveyed in 26 cities, with additional coverage of 10,000 businesses and 250 cybercafé owners, and is one the largest offline surveys of Internet users in India. The survey did not include rural areas.

IWS considers that the number of Internet users in India is now 40,000,000 to give credit to the new first time users since the survey field work was performed till November 27, 2006.
For further statistics and data regarding India, visit the
India Internet Report

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Internet Stats Blog. More statistics figures and updates become available all the time.

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