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Internet World Stats Newsletter - HTML Format

Internet World Stats News

Number 084 - May 7, 2015 - For subscribers only, delivered directly by email

Facebook Daily Active Users

Dear Reader,
The Internet is always changing and growing, as everybody knows. However the current situation involves changes that are much more complex and that require a more detailed analysis. From our perspective, the four main points that should be examined are the current high growth rate of Internet users world-wide, the increased use of smart-phones for Internet access, the mobile friendly web design, and the evolution of the social web.

Regarding world Internet users, our database indicates 3,073,047.787 confirmed users in the world for December 2014. The penetration rate of the Internet in the world, equivalent to the percentage of the 2015 population that has access to the Internet, is 42.3%. We are checking all figures before publishing the new stats tables.

The desktop personal computer (PC) market is facing strong competition from tablet computers, smartphones and also e-readers like Kindle. Total PC shipments for 2014 were estimated at 308.6 million, down 2.1% from the previous year. Smartphones and other mobile device sales are skyrocketing because their many features, better batteries and reasonable prices. These advantages, together with lower Internet access costs are reasons for higher Internet usage in developing countries.

From the above consideration, it follows that the number of mobile-only Internet users is growing in importance. The number of mobile-only internet users have gone from approximately 14 million in 2010, up to the impressive number of 788 million users today, in 2015. This has consequences, because it is difficult to look at a standard HTML website using a smart-phone. New website designs called Responsive Web Design (RWD) have become necessary for accommodating all types of website visitors. Google has posted much information on the subject and developed a mobile-friendly test tool.

The fourth and last point for this Newsletter is the social web, which we shall cover in more detail below. So without further delay, please enjoy this new issue of the IWS Newsletter.

Facebook Daily Active User Stats

Facebook is by far the world leader Social Web. The Facebook page at IWS has been fully updated with the latest Daily Active User data. It covers all the world, for the time period (in quarters) from 2013 till 2015. The data has been divided into four geographic regions:  USA and Canada, Europe, Asia-Pacific, and the rest of the world. 

The Facebook Stats page includes four graphics and a complete data table, showing daily active users from 2013 to 2015, in millions. From the four graphs, we can come to some very interesting insights regarding the current evolution of Facebook:

1 - Facebook growth in the world from 2013Q1 till year 2015Q1 has been from 665 to 936 million daily active users, which represents 40.1 %.

2 - Facebook growth in the United States plus Canada, from 2013Q1 till year 2015Q1 has been from 139 to 161 million daily active users, which represents 15.8 %.

3 - Facebook growth in the world, excluding USA and Canada, from 2013Q1 till year 2015Q1 has been from 526 to 775 million daily active users, which represents 47.3 %.

In conclusion, Facebook from 2013Q1 till year 2015Q1 has grown more outside North America (249 million, 47.3%) than in North America (22 million, 15.8%). This of course represents a shift in its user demographics and purchasing power.

The estimated current 936 million DAU (daily active users) are distributed 161 million in North America, 225 million in Europe, 270 million in the Asia-Pacific region, and 280 million in the rest of the world.

The main pages of Internet World Stats (world regions pages) are being updated with 2015 min-year population figures and Internet user estimate for year-end 2014, when available. Afterwards the stats tables and other information pages (country pages, coaching articles and general interest subjects) will be updated. Be sure to read the coming newsletters where we will comment about new stats and website updates.

Best regards,

Enrique de Argaez, CEO
Miniwatts Marketing Group
Miniwatts de Colombia Ltda.

About this newsletter:
IWS News is a free newsletter featuring Internet usage research, Internet marketing tips, eCommerce and world telecommunications reports, published by the Miniwatts Marketing Group. This subscription issue was uploaded to the website on May 7, 2015.

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