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Internet World Stats News

Number 036 - December, 2008

2008 Third Quarter Stats

Table of Contents


Welcome to the IWS Newsletter. Since the year 2002 our company Miniwatts Marketing Group does research in the areas of Internet Markets, Internet Users in the world, e-marketing, and the world Telecommunications industry.

For the first time, Internet users in the world hit and passed the mark of one and a half billion persons as of the Third Quarter of this year (2008 Q3). Below we post a preliminary report. A full updated report will be published at the IWS website around the end of December. Our exclusive initial consolidated statistics (for now) comprising Internet growth figures by world regions since December 31, 2007, are given below. This is original research information from IWS.

To complement the IWS website, we have created a new blog called Internet Stats Today. You can get Internet News and IWS website updates there, as new posts become available at the
Internet Stats Today blog. Additional to the information regarding the latest country Internet usage statistics, website changes and updates, you will also find useful web tools. For example the latest tool is an Internet Broadband Speed Test. The current post is a survey about Business Travel in the USA.

Enjoy reading your personal issue of the IWS Newsletter and welcome once again to the IWS community of subscribers! Please don’t forget to update your subscription details. A link to aweber is included at the end of this newsletter.

2008 Q3 World Internet Stats

Internet World Stats has published new statistics for Internet users as of December 3, 2008. According to our latest estimates the total number of Internet users in the world is 1,504,027,504 and a corresponding global penetration rate of 22.5 percent.

Current detailed estimates by world geographic regions and graphics are will be published at the end of December at
Internet world stats.

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Internet Hits 1.5 Billion Users

Internet had a fantastic expansion during 2008. All world regions show growth, however, at very different rates. This is quite normal due to cultural, social, and economic factors prevailing in each part of the world as well as the already existing number of users.

The following table, displayed for the first time, gives the yearly growth rates (2007 to 2008) for each region of the world, estimated according to the Internet World Stats database.

Internet Usage Growth 2007 - 2008
Year-to-date by World Regions




Growth (%)




25.2 %

America, Caribbean



33.6 %

America, Central



10.2 %

America, North



4.8 %

America, South



39.7 %




17.8 %




12.2 %

Middle East



29.9 %

Oceania, Australia



5.4 %

Total World



14.1 %

Source: Internet World Stats Database, accessed on December 3, 2008. Comparison figures are 2007 year-end data and 2008 Third Quarter data. Please Note: Mexico is included in Central America, and Turkey is included in Europe. Copyright © 2008, Miniwatts Marketing Group.

Please keep in mind that these figures are preliminary year-to-date estimates based on the data received up to now. Some countries take much time to produce and publish new Internet usage statistics. From the information on the chart, very useful growth trends are evident for the various world regions. The number of Internet users in the world has grown by 186,183,228 persons in 2008, this represents a 14.1% increase with regard to the number of estimated users that existed at year-end 2007.

The "early adopters" (North America and Australia)show the smallest growth, this can be considered a normal behavior because the "early adopters" already completed their fast growth phase, penetration rates are very high in these areas. Other territories and regions are "late adopters" and logically they are just initiating their high growth rates. South America, the Caribbean, the Middle East and Africa show this trend, with corresponding growth rates of 39.7%, 33.6%, 29.9% and 25.2%.

Internet users in Europe increased by 42,373,404 persons. The European region is finalizing its fast growth phase, evidenced by the 12.2% growth rate. Asia, on the other hand, is just starting its high growth phase and the current growth rate of 10.2% will surely go up in the future. Asia Internet users increased by 90,875,931 and Asia is by far the region with the largest population of Internet users. The current low Internet penetration rate in Asia indicates that there is much potential for future Internet usage growth in Asia.

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The New Rules of Marketing and PR

Surfing the web, I recently found a very good blog written by David Meerman Scott, a writer with fresh ideas about Internet marketing. In his book "The New Rules of Marketing & PR" the message is that marketing and public relations are vastly different on the Web than in traditional media. He says that the "old rules" of mainstream media (which he asserts do not work on the Web) are about "controlling a message" and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can "publish his way in" using the tools of social media such as blogs, podcasts, online news releases, online video, viral marketing, and online media.

At David M. Scott’s website several short ebooks are available for
free download. I hope you enjoy reading them as much as I have.

Thank you for reading this newsletter and for visiting our websites. Next issue will be early in January and will cover World Internet Broadband Statistics.

Seasons greetings and kind personal regards,

Enrique de Argaez, PE, MBA,
editor and webmaster
Miniwatts Marketing Group

About this newsletter:
IWS News is a monthly opt-in newsletter about Internet marketing research, published for subscribers by Internet World Stats. To update your personal free opt-in subscription, update your address, or to unsubscribe, click on the aweber link below. To contact the editor, if required, send this
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