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Monthly Newsletter - HTML Format

Internet World Stats News

Number 023 - October, 2006

Social Internet Networks

Table of Contents


October went by so fast that we didn't publish this newsletter issue on time. Sorry for the omission. Last month, however, we did do some things right and we were rewarded with an increase in our page rank. Thank you dear Google.

Other actions accomplished were to improve the look of the web pages of the
All About Market Research web site, changing the background color. The next thing done was to create a new web page for social networks featuring a new design that we hope you will find more esthetic and pleasing to the eye.

Another thing we did was to install a visitor counter on the IWS home page. During October, 2006 over 21,000 visitors, from 164 countries, landed on our home page. The map and location of each country of origin may be seen by rolling over the corresponding
flag with your mouse. Your feedback on all these design changes will be appreciated very much.

This newsletter is sent only to subscribers who have opt-in. If you no longer wish to receive this free original market research information, please unsubscribe by following the instructions at the bottom of the newsletter.

Internet Social Networks

Initially everyone thought MySpace, Facebook and the whole social network scene was a nothing but a fad. Advertising on social networks, however, has become the top priority for online marketers. In 2006, advertising on US social networking sites rose to $350 million, and for 2007 it is expected to hit $865 million, almost a three time increase, according to the market research firm eMarkerter. By 2010, eMarkerter estimates that spending will reach $2.15 billion.

Other research firms share this optimism. In September, RBC Capital markets said that MySpace might be worth $15 billion in three years time. Social networking sites have steadily attracted more people this year, according to Nielsen/NetRatings. However some researchers talk about burnout on social networks. It's totally natural: there's no way that people are going to continue to keep so many profiles going on so many different networks.

Between August and September, traffic to almost all popular social networking sites fell: MySpace's audience dropped from 49.2 million to 47.2 million; Facebook from 8.9 million to 7.8 million; Microsoft's Windows Live Spaces from 8.2 million to 7.8 million. Although those losses could be attributed to students returning to school, the decline also comes as an increasing number of sites compete for attention and the newness has begun to fade. Networks have limits too. Another dot com bust?

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Internet Data for October, 2006

Here is a report of statistical Internet data condensed in a practical downloadable pfd document, that you will surely find of interest.

Key data content of this report:

+ Internet World Stats for September, 2006
+ Latest Search Engine searches per day and per month.
+ United States Local Search stats by Site for July, 2006
+ Browser statistics for 2006, month by month.
+ Monthly Operating Platform Stats for 2006.
+ Search Engine Market Share for July, 2006.
+ United States Retail e-commerce Statistics 2000 to 2006.

Click here to get your pdf copy of the
October 2006 Internet Data Report

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Internet Market Research Resources

BBC and Internet World Stats
How to make the web go worldwide is the title of this nice article appearing in the BBC website, based on data from IWS and authored by Darren Waters.
Click here to read the article.

New Internet and Technology News Aggregator
With so much news and so little free time, everybody is pressed for better productivity tools. Here is an interesting tech news aggregator we just found. Coverage is driven by a mix of industry insiders, passionate independents, and established journalists. So Techmeme gets the story no matter where it appears, and often days before it hits major sites.
Give Techmeme a try.

comScore Press Releases
comScore maintains massive databases that provide a continuous, real-time measurement of the ways in which the Internet is used and the wide variety of activities that are occurring online, based on more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. For market release briefs read
comScore press releases.

That's all for today. Will contact you soon with more updates.
Best regards to all readers,

Enrique de Argaez,
editor and webmaster
Internet Marketing Research

About this newsletter:
IWS News is a monthly opt-in newsletter about Internet marketing research, published for subscribers by Internet World Stats. To update your personal free opt-in subscription, update your address, or to unsubscribe, send this
email form indicating your name, email address and your instructions.

Copyright © 2001 - 2006, Miniwatts Marketing Group. All rights reserved worldwide.

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