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Internet World Stats News

Number 019 - June, 2006

Web 2.0 is Here Now

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Frequently sophisticated words come into use. People mention them, quote them, and talk about them, but nobody really knows what they mean. This is the case of Web 2.0. Do you know Web 2.0 is? Does anybody know? Do I know? Not really. So I decided to do some research on the term in order to find out what the expression Web 2.0 really means.

Below is a summary of what I have discovered up to now.

Work continues for improving the Internet World Stats web site. Individual country pages showing country Internet usage figures, basic data and country profiles, and so forth, are being developed. A new row has been added at the bottom of the site links menu for fast navigation to country specific information.

Enjoy your personal issue of the Internet World Stats Newsletter for June, 2006.

Internet World Stats
Internet Usage Data by Country

These new pages are free, and quite useful for doing quick market research. At present they are being standardized with a new look and the content is being updated. Unfortunately, some of these country pages are still missing. The work is progressing slowly, revising and validating page by page, and link by link. Please accept our excuse for this temporary inconvenience, and in the mean time take a look at the New pages that are ready.

As most people know, the USA Central Intelligence Agency (CIA) publishes the World Factbook. This has been a very useful reference for information on all the world countries, including the number of Internet users in each country. Please be advised of two very important facts about the Factbook: the first fact is that the CIA has finally updated their world Internet usage figures as of June 13, 2006 to
1,018,057,389, the same number we had reported for December, 2005; and secondly, that the CIA website is now encrypted, this means that their Web address for pages and documents has changed from http:// to https://. All links to the World Factbook must now be updated to avoid an encounter with the 404 page.

There is another website that also offers World Internet usage data. We refer here, of course, to our colleague the
ClickZ stats page.

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Web 2.0
Web 2.0 Information

The term Web 2.0 is often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.

Though it lacks a precise
definition, Web 2.0 generally refers to Web services that let people collaborate and share information online. In contrast to the first generation of Web offerings, Web 2.0 applications are more interactive, giving people an experience more akin to a native desktop application as opposed to a static web page.

The new Web 2.0 technologies are gaining usage in the
business world. Blogs and AJAX are stating to show potential behind corporate firewalls. IBM has presented QEDwiki, a project that allows people to assemble Web 2.0 applications using wikis, really simple syndication (RSS) and also simple web scripting.

We also found a
Web 2.0 Conference scheduled soon that will bring the intelligence, innovation, and leadership of the internet industry together in one place at one time. You'll learn what business models are working, what's next on the horizon, and how all of this will affect your own business. We will surely see and hear much more about the Web 2.0 in the near future.

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All About Market Research
Your North American Online Customers and Broadband

Changes in world Internet usage in general, and the effect of broadband access on that usage is a phenomenon that will profoundly impact your Web marketing decisions for years to come. Fast Internet stimulates usage.

Most of us find these details interesting, even if we’re already convinced of the massive reach and continued growth of the Internet.

By age: Internet Usage goes up as age goes down, clearly pointing to increases in older users as young people get older.

* 88% of 18-29 year-olds now go online,

* 84% of 30-49 year-olds now go online,

* 71% of 50-64 year-olds use the web, and

* 32% of those age 65 and older say they use the internet.

By Income: Those in the lowest-income households are considerably less likely to be online. Just 53% of adults living in households with less than $30,000 in annual income go online, versus 80% of those whose income is between $30,000-50,000. 86% of adults living in households with annual income between $50,000 and $75,000 use the internet, compared with 91% of adults living in households earning more than $75,000.

By Education: Education also remains an important indicator for Internet use. While 40% of adults who have less than a high school education use the internet, 64% of adults with a high school degree go online. Among those who have some college education, 84% use the internet, and 91% of adults with a college degree go online.

The above data refers to United States of America users. However similar data has been identified for other countries.

The Impact of High-speed Broadband Connections

Simply put, home broadband (DSL, cable, satellite, etc.) access increases the time that people spend on the Web, for fun, games, information, and, of course, shopping. The more time people spend seeking information about purchases online, the less time and emphasis they will spend on old traditional forms of print advertising and marketing. These trends clearly indicate a continued increase in the role the Internet will play in marketing your products.

Studies show that Broadband Matters:

* The time each person spends online doubles

* They visit 2.5 times more sites

* They see more than 3 times the number of web pages

Broadband Connections in North American homes have now reached 72% (about 102.5 million) in May 2006, up from 57% (about 78.6 million) in May 2005. The increased popularity and new affordability of broadband is increasing exponentially. As of April 2006, the U.S. ranks 19th among other countries in this category.

Regarding Broadband at work, as of May 2006, 90.0% of US users at work enjoy a high-speed connection, according to

Till next month. Kind regards to all,

Enrique de Argaez,
editor and webmaster

About this newsletter:
IWS News is a monthly opt-in newsletter about Internet marketing research, published for subscribers by Internet World Stats. To update your personal free opt-in subscription, update your address, or to unsubscribe, send this
email form indicating your name, email address and your instructions.

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