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Internet World Stats News

Number 015 - February, 2006

E-Commerce Sales

Table of Contents


An incredible incident happened at IWS this month. Two weeks ago, one of our visitors reported that the "Statistics on Oceania do not open. Did we know that?" He was right, we did not know that. We immediately browsed over to the Oceania Stats page and saw that it displayed fine using Firefox (the browser we regularly use). We informed this fact to our helpful reader, and informed that it was strange because we saw the page was displaying okay. We did not worry about the issue anymore.

A few days ago, while surfing the IWS web site using Internet Explorer (IE6), with horror, instead of the Oceania Stats page, we saw a blank white page without content. Then we re-checked again the page with Firefox, and we saw the complete Oceania page with all the statistics.

How could that be, we asked ourselves. We were very concerned and investigated. The problem was due to an error in the HTML code of the page. The code was validated, repaired, and the problem disappeared.

Many thanks to our helpful visitor that reported the malfunction, and our sincere apologies to all the IWS website visitors that might have suffered a blank page when searching for the
South Pacific Stats Page.

United States e-Commerce Sales Up 24.6% in 2005

According to new figures released by the United States Department of Commerce e-Commerce Sales accounted for 2.4 percent of all sales in the fourth quarter of 2005, up from 2.3 percent the previous quarter, Total fourth quarter e-commerce revenues came to a seasonally adjusted $22.94 billion. For all year 2005, e-commerce sales rose by 24.6 percent according to information from the U.S. Census Stats.

Total e-Commerce sales, excluding Travel, exceeded $83 Billion in 2005, according to data published by
ComScore. Apparel & Accessories ranked as the fastest growing category in 2005, with a 41-percent increase versus the previous year (2004). Other rapidly growing categories included Computer Software (up 37 percent), Toys & Hobbies (up 35 percent), Home & Garden (up 33 percent) and Jewelry & Watches (up 31 percent).

Customer Satisfaction with e-Commerce Web Sites on the Rise

U.S. customer satisfaction with e-commerce web sites has improved slightly from last year, according to the
American Customer Satisfaction Index (ACSI).
E-commerce’s ACSI score experienced a 1.3 percent boost from Q4 2004’s 78.6, to Q4 2005’s 79.6. ForeSee Results uses the University of Michigan’s ACSI methodology, which includes site users’ likelihood of using a site again or recommending it to other users, to determine rankings based on a 100-point scale. The report segments e-commerce into four subcategories: e-retail, online auction, e-brokerage, and online travel companies.

The industry score for travel web sites improved one percent to 79, with Expedia coming in at 79, Travelocity 75 and Orbitz 74. A year ago, the big three were within a point of each other. But Expedia differentiated itself last year with new products such as cruises and packages from popular resorts, as per the information available.

In e-Retailing, Amazon is tied with BarnesandNoble, both at 87 points. made up most of the ground it lost last year and has the highest score of any retailer or service provider in e-commerce.
See ACSI stats.

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China e-Commerce on the Rise

In China e-Commerce is on the rise. A survey conducted by the China Internet Development Research Center under the Chinese academy of Social Sciences says Chinese consumers made more online shopping in 2005 than the average consumer in the Asian-Pacific region. Some 71.3 percent of Chinese netizens have tried online shopping. The average in the Asian-Pacific region is 70 percent. Online transaction in China soared 158 percent to 553.1 billion yuan last year from 350 billion yuan in 2004. The turnover last year reached 13.5 billion yuan, nearly tripling that of 2004. Further information here.

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Ask Jeeves Search Engine Lost Jeeves has undergone a redesign and rebranding effort (no more Jeeves, the Butler Brand). The big debut will be a TV brand campaign on March 8 with significant online support starting March 12. The campaign's theme is: "Use Tools. Feel Human."

The search engine has a new stripped-down interface, featuring a "tool box" at the right-hand side of the page. You can launch a variety of searches directly from the page, including dictionary, image, encyclopedia, local, and maps. users can rearrange and edit the search tools. Ask is also offering Web-based desktop search and a maps product that will offer the ability to access detailed itineraries. You can save search items in "my stuff".

The former Ask Jeeves had a market share in search between 2 to 3 percent, according to Nielsen//NetRatings. The category leader Google recorded more than 46 percent. Ask expects to occupy the fourth position in search, after the three leaders (Google, Yahoo and MSN) by offering new tools and displacing AOL from the fourth spot. Now that AOL will suffer because it has plans to charge for e-mail, keep your eyes on renewed Ask.
Visit Ask.

Very truly yours,

Enrique de Argaez,
editor and webmaster

P.S.: New pages at IWS: World Time, UE25 Stats and Latam Stats.

About this newsletter:
IWS News is a monthly opt-in newsletter about Internet marketing research, published for subscribers by Internet World Stats. To get your own personal free opt-in subscription, or to update your address, or to unsubscribe, send this
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©Copyright 2006, Miniwatts Marketing Group. All rights reserved worldwide.


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