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Monthly Newsletter - HTML Format
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Internet World Stats News
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Number 004 -
March, 2005
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Internet Markets Mature
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Table of Contents
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Editor's Note
Your personal edition of IWS
Newsletter is here. This is our third edition of the year. If
you did not get the previous issues, you can check them out in
the archive at the IWS website.
In this edition we cover three important themes related to
Internet usage. Firstly, a report on the top Internet markets:
which ones are growing, which are flat, and which offer the best
market opportunities. Internet audience dynamics are covered
next, as to heavy users and media. Finally the trends in web
browser usage are shown for March, 2005.
New world Internet usage estimates are being updated. We will be
reporting on them in future newsletter editions.
So, without further ado, enjoy reading the news.
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Internet Markets are
Maturing
Recently published results from
Nielsen//NetRatings' NetView audience measurement panel shows
that the number of monthly user sessions in the United States
declined by two percent in February 2005, when compared to
February 2004. This negative growth rate places the United States
at the bottom of a twelve nation listing (Hong Kong, France,
Italy, Japan, Australia, United Kingdom, United States, Sweden,
Switzerland, Brazil, Spain and Germany) in terms of percentage
growth of online traffic.
The results suggest that Internet usage in "mature" Internet
markets has gone flat and that companies may need to take new
tactics to stimulate additional Web growth.
The Nielsen//NetRatings survey indicates that the easiest growth
opportunities are in countries where Internet usage patterns and
user/site relationships are less established. Acquiring users in
markets that are currently in their growth stages will lead to a
loyal user base that will pay dividends for Internet companies in
the future. Marketing opportunities exist in several emerging
Internet markets, including Australia, France, Hong Kong, Italy
and Japan. Flat Internet mature markets are Brazil, Germany,
Spain, Switzerland, Sweden and United Kingdom with limited
growth, according to the survey. See the survey
summary.
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Internet Audience
Dynamics
Audience measurement data can be used to show how sites’
unique audience dynamics can be leveraged to improve advertising
effectiveness. In a study by DoubleClick with data
from comScore Media Metrix, you are shown how the Internet can be used as a
reach medium, and not through the portals alone. Advertisers can
maximize exposure to hard-to-find light Internet users and
specific target groups, optimize scheduling to take advantage of
site usage peaks, and understand how audience build rates vary
among site genres.
For publishers, having knowledge of their unique audience
dynamics helps sell their audiences more effectively, perhaps
even to advertisers outside their usual purview. At the micro
level, close familiarity with their site’s dynamics helps
develop best practices for impression delivery to meet
advertisers’ campaign goals. Read the 7 page DoubleClick
whitepaper.
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Web Browser Statistics
According to the W3Schools website
statistics for March, 2005 the most popular browser continues to
be Internet Explorer (IE6). Firefox has, however,
gained positions and is now second favorite with 21.5%. Windows
XP is the most popular operating system, with 63.1% popularity.
Regarding display the current trend is that more and more
computers are using a screen size of 1024x768 pixels, and a color
depth of 16,777,216 different colors.
To see the complete monthly web statistic tables, visit
w3schools. There you will also find many fine tutorials to
refresh on Internet authoring topics.
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That's all for today. Remember that there are only ten days to
go for the drawing on March 31st of the three free gmail accounts
amongh the registered opt-in subscribers to this newsletter.
Don't let this opportunity get away. If you haven't confirmed
your subscription, do so now by clicking here.
Best regards,
Enrique De Argaez,
editor and webmaster
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About this newsletter:
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