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Internet Usage Stats and Market Report

Internet Usage Statistics:
22,450,600 Internet users as of June/10, 58.4% of the population, according to ITU.

Latest Population Estimate:
38,463,689 population for 2010, according to U.S Census Bureau.

Gross Domestic Product:
GDP per capita is US$ 12,575 according to I.M.F.

Country Area:
312,685 sq km - Density: 123 persons per sq km

Internet Usage and Population Statistics:




% Pop.

Usage Source




9.7 %





27.8 %





29.9 %





58.4 %


Polish Search Engines and Directories:

Search Engines for Poland

Poland Profile and Basic Information

Profile of Poland by the BBC

Profile of Poland in the Wikipedia

Profile of Poland by the CIA

Newspapers in Poland List

Poland Official Web Site
Poland information portal in Polish, English, German,
French, Spanish, and Russian.

Central Statistical Office of Poland
Statistics and information about Polish Population, Income,
Agriculture, Forestry, Environment, Prices, Trade, Services
National Accounts, Production, Construction, the Economy,
Population and Housing Census, Agricultural Census.

News from Poland
Links to reliable information sources about Poland.

Market Research from Poland
PMR offers a wide range of reports analysing the situation in the
Central and Eastern European economy overall and its individual sectors.

Poland Internet Usage and Broadband

There are approximately 350 licensed Internet Service Providers (ISPs) in Poland, and the number is increasing every month. The top 15-20 ISPs operate nationally, and some even operate their own links. ISPs usually lease links from large networking companies. Most ISPs are active locally and provide other services, such as maintaining www services, training services or ensuring security of the Internet systems. Internet access is being also offered by the two academic Wide Area Networks (NASK and POL) and all the 22 Metropolitan Area Networks. Telekomunikacja Polska S.A. and NASK control more than half of the Internet market. NASK is the main Internet operator, controlls Internet domains in Poland, and is the oldest Internet provider in Poland. NASK is a member of CENTR, the European Association of Domain Name Registrars. Other major operators include ATOM (250% growth in 1997; uses Tel-Energo infrastructure, ATM standard), Optimus Net and Internet Technologies. Since 1997, TPSA has been offering access to Internet through local telephone connections, although without the possibility of installing a mailbox or web site.

Various means are being employed to provide Internet access, including fixed wire line, wireless local loop, and mobile. Broadband services are still in their early stages, but since the draft Telecommunications Law provides for local loop unbundling for the provision of Internet Services, there will be a proliferation of solutions such as ASDL, offered by competitive operators and ISPs, with the new Law coming into force on 1 January 2001 at the latest.

So far four licences for provision of Internet over TV cable networks have been granted. The cable TV network penetration exceeds 10% (about 4 million subscribers), which is about double the PC household penetration. A planned ordinance will eliminate the need to obtain a licence for the provision of Internet services over switched networks; the same is also being considered in the case of Internet provision over cable TV networks.

The Internet in Poland is well developed in the business sector and has penetrated the consumer and household sector. The low level of Internet use by households, typical of e-commerce development in much of Central and Eastern Europe and in other emerging economies, is due partly to the poor quality of existing fixed-line telephone networks and the high costs of accessing the Internet. However, the business community and the government are committed to removing the bottlenecks to further growth of e-commerce. At present there is an estimated 6 million computers in Polish homes.

Moreover, certain market structure and cultural barriers to consumer development of the Internet still exist. In Warsaw, one does not see the Internet cafes or price competition for telephone access that can be seen in European cities such as London, where telecommunications has been liberalized. Many people in Poland lack confidence that credit card information can be protected on the Internet. As yet there is no high-speed Internet access, such as digital subscriber lines (DSL) for consumers. And at a cost of $500 to $1,000, computers are still expensive for many individual households.

However, the development of the Internet is not necessarily blocked by the relatively small number of computers in homes. The days when the Internet was inseparably tied to the computer are over. In many countries, users have had access to the Internet for years on television sets equipped with a special device. Recently several cable networks have offered the same opportunity to Poles. Only about three percent of Poland's Internet users do so via cable TV at present, but this method will certainly become more popular with time. The cellular phone is another piece of equipment that can replace the computer. The Wireless Application Protocol (WAP) technology enabling a connection with the Internet via a cell phone was unveiled last year, and Polish Internauts can already use it. In early February 2000, Polkomtel SA, the Plus GSM network operator, offered its subscribers WAP access to the Internet. Other operators plan to introduce similar services in the coming months.

The development of the Polish mobile Internet has certain limitations due to the small number of WAP servers and the shortage of telephones compatible with this technology. At the moment, only one model of WAP-compatible telephone is available on the Polish market (Nokia 7110) and it is difficult to come by. Still, there is every indication that the future will belong to mobile data communication terminals. Forecasts by Western analysts indicate that by 2003 the number of people accessing the Internet via mobile terminals, based on technology such as WAP and GPRS, will be comparable with the number of Internauts using PCs.

Internet Usage

Industry sources estimate that there were 1.5 million Internet users in Poland in 1999 -- including 4.1 percent of all households -- out of Poland's 38 million population. By the end of 2000, about 7 percent of Poland's households owned computers, and 5 percent had access to the Internet. These sources estimate 10 million Internet users in 2005.

There are 10,000 commercial Web sites, and 80 percent of businesses in Poland use the Internet on a daily basis. Fifty-seven percent of companies have their own Web sites, and 320 companies are selling through the Internet. Companies such as Microsoft, IBM, Intel, and Cisco conduct nearly all of their large and fast-growing businesses over the Internet.

Use of the Internet by different levels of government also is growing, although the information available to users is sometimes limited. Municipal government Web sites often show documents used for municipal government and samples of standard letters to request services. There are sometimes opportunities for Internet users to give "feedback" to the government through comments on pending budget and planning decisions.

Data Transmission and Internet Services

Computer services are considered to be the most dynamic and promising segment of the Polish information technology market. The total information technology market is estimated to total $2.3 billion. The services market stands at about $575 million, 20-25% of the total information technology market.

Computer services are expected to maintain their current 30% annual growth rate during the next year. This rate of growth is much higher than the entire computer sector in Poland. The rapid development of computer services continues as the market moves toward technology applications and services in place of just technology itself.

The range of computer services offered in Poland include integration services, computer educational training, consulting, hardware maintenance and servies, and data processing. Integration services are the fastest developing segment of the services market. Among equipment maintenance and services, third party maintenance (TPM) represents a growth market, the market for manufacturing services remains level, and services offered by distribution companies is declining.

The first application service provider (ASP) projects were signed in 1999 and early in 2000, opening new opportunities for computer services. These kinds of projects are predicted to become more popular in the near future and maintain a substantial growth rate.

Poland - Telecoms Market Overview & Statistics Report

This Paul Budde report provides a concise overview of telecommunications in Poland. Regulatory developments as part of Poland’s accession to the EU are covered. The introduction of competition has yet to make much impression on incumbent TPSA’s majority market share in the fixed-line voice and Internet access markets. Mobile penetration has experienced significant growth and the market is entering a new market phase as 3G services are launched. Broadband penetration has also experienced significant growth with ADSL growing significantly. The cable TV companies, which possess a significant national presence, have launched triple play services and have the potential to provide serious competition to the incumbent’s dominance. See contents table.

Keep tuned to the Internet Stats Today Blog. More statistics, news and updates become available all the time.

››› Page updated 1 July 2010

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