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Internet Usage Stats and Marketing Report

Internet Usage Statistics:
68,541,344 Internet users as of Dec/2019, 70.4% of the population, according to IWS.

Latest Population Estimate:
97,338,579 population for 2020, according to UN Statistics.

Map and basic information on Vietnam.

Gross National Income:
GDP per capita is US$ 2,567 (2018) according to the World Bank.

Vietnam Country Area:
332,378 sq km - Population density is 287 persons per sq km

Internet Usage and Population Statistics:




% Pop.

Usage Source




0.3 %



12.8 %




19.7 %

VNNIC - July/07




24.0 %

VNNIC - Nov./08




25.7 %

VNNIC - Dec./09




34.0 %

VNNIC - Feb./12




51.5 %

IWS - Jun./16




70.4 %

IWS - Dec./19

Country Profile:

Vietnam, officially the Socialist Republic of Vietnam, is a communist state in Southeast Asia. Situated in eastern Indochina—bordering China, Laos, Cambodia, as well as the South China Sea. It is the most populous country among the mainland Southeast Asian countries. In 1986, the Sixth Party Congress of the Communist Party of Vietnam formally abandoned its centralized planned economy and began introducing market elements as part of a broad economic reform package called "Renovation". In many ways, this followed the Chinese model and achieved similar results. On one hand, Vietnam achieved around 8% annual GDP growth from 1990 to 1997 and continued at around 7% from 2000 to 2002, making it the second-fastest growing economy in the world.

Vietnam Search Engines and Directories:

Vietnam Search Engines

Vietnam dMOZ Open Directory

Vietnam Portal

Go to the Asia Page

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Overview of Internet in Vietnam:

The Vietnamese government has announced plans to increase the country’s Internet penetration to 35% by 2010, according to a report by news agency AFP dated February 20, 2006. The country, which currently has around ten million internet users, equating to a penetration rate of 12%, will inject VND100.5 trillion (USD6.3 billion) into the internet market by 2010 in order to meet its target. It expects the telecoms sector to generate revenues of up to VND55 trillion (USD3.5 billion) per annum in the same period.

The Vietnam Internet Network Information Center (VNNIC) is a not-for-profit affiliation to the Ministry of Posts & Telematics (MPT), established on February 28th, 2000 to carry out the functions of managing, allocating, supervising and promoting the use of Internet domain names, addresses, and autonomous system number (ASN) in Vietnam; providing Internet-related guidance, statistics; and joining international activities on Internet.

The Internet Penetration Rate in Vietnam reached 16% as of June 2006, higher than the average global usage rate (15.7%), reported the HCM City’s Computer Association. High demand is driving the development of the Internet, with the number of subscribers and users increasing 86% and 80% respectively over last year. Now fully halfway through 2006, the number of Internet users hit 13,000,000; nearly 6,000,000 more than the same period of last year.

A recent report by market research company TNS has identified the 10 top consumer trends in the last decade and their impact on the country. The report says the Vietnamese are spending far more than ever before on entertainment, high-tech consumer goods, and health and beauty products. These trends, among others, follow the major societal and economic transformations that have taken place in Vietnam in the last 10 years. Among the Top 10 trends, TNS found the following:

1 - Health and Well-being: Vietnamese have a holistic notion of health, seeing it as an essential feature of their lives. The desire to provide more comfort and quality for one's family has driven the trend toward a healthier diet and new product choices.

2 - Fashion and Beauty: Ten years ago, fewer than 10 per cent of Vietnamese women wore make-up regularly, but today nearly 80 per cent do so.

3 - Personal hygiene and care has become one of the largest industries in and continues to expand.

4 - Growth is being driven heavily by females who have healthy incomes, more help with family responsibilities, and newfound personal and professional freedom.

5 - Many women are in the forefront of decision-making and are having a huge impact on society - as providers at home, as leaders in the boardroom, and as reformers in the stateroom.

Source: Vietnam Net Bridge.

Internet News from Vietnam:

HA NOI January, 2007 – The Viet Nam Data Comunication Company (VDC) reported 140,061 new subscribers to its MegaVNN Internet services last year, 200 per cent over its target. The new subscribers increased VDC's market share in broadband internet market to 46 per cent.

HCM City January, 2007 – The US software giant Microsoft will establish its first information technology training center at the Post and Telecommunication Technologies Institute in Ha Noi. Under a recent five-year Memorandum of Understanding, the center will train students from the Institute to use Microsoft's certificate system while fostering lecturers and students IT skills. The center comes as part of Microsoft's commitment to help develop Viet Nam's post and telematics sector.

HCM City January, 2007 – "Computer doctors" can now attend "medical school" at Nguyen Hoang Informatics newly opened iSPACE training centre for computer technicians. The iSPACE center, which receives technical support from the University of Information Technology, opened its doors this month. Participants can pay VND3.6 million (US$225) for a 6-month hardware course and VND6.9 million ($430) for an 8-month course in network security.

Source: Info Bytes - Vietnam News.

Vietnam Internet and Telecommunications Reports

Vietnam - Mobile, Broadband and Digital Media, Analysis and Statistics Report
The Vietnamese government is finally addressing the restructure of the state-owned telecom conglomerate VNPT. After numerous false starts and a variety of proposals, it finally decided to hive off MobiFone from the state-owned parent and eventually sell shares via an IPO. The process is now irreversible. Read the report summary.

Vietnam Mobile Infrastructure, Operators, Statistics and Analysis Vietnam’s mobile market has grown strongly over the last decade, evidence that the competition model the government has put in place, although with some limitations, has been working. At the same time, demand for new mobile services appeared to have dropped and growth had generally slowed. There has been a gradual shift to value added services, with the arrival of 3G and 3G+ and ahead of the launch of 4G. Read the report summary.

Vietnam Fixed Broadband, Digital Economy and Digital Media, Statistics and Analysis Having come late to the internet, Vietnam has only recently been exploring the options to be found in higher access speeds. The initial roll-out of fixed broadband services was followed by a strong surge in growth; however, broadband remained a small but expanding market segment. Read the report summary.

Further reading on Vietnam:

VNNIC Website
Vietnam Internet Network Information Center.

Vietnam Newspapers Links
Most important daily news and information in Vietnam.

Vietnam Profile and Links
Annotated directory of Internet resources for Vietnam.

Vietnam Country Profile by the BBC

Vietnam Country Profile by the World Factbook
Brief geographic, economic and political overview of Vietnam.

Click on this link to see more Asia Telecommunications Reports. New statistics, figures, overviews and updates become available all the time.

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