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Internet World Stats


Internet Coaching Library > Internet SEO > Site Links


Search Engine Optimization Tips
By Enrique De Argaez, webmaster


The best way to attract users to your site, and keep them coming back, is to populate your pages with quality content that users are interested in. MSNBot, GoogleBot, Slurp and other Web crawlers can help by making your site available to a broader audience. Below, we've provided recommendations that will help your website get effectively indexed by the Web crawlers. We've also provided a list of items and techniques that will harm your website indexing and ranking, and should be avoided.

Tips on Technical Issues for SEO

1- Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all links are functioning properly. If your site contains broken links, the Bots may not be able to index your site effectively, and users may not be able to reach all of your pages. For information about correct HTML syntax, see
the HTML 4.01 Specification.

2 - If you move your page, use the appropriate HTTP redirection code to indicate whether the move is permanent or temporary.

3 - Make sure all Bots are allowed to crawl your site, and check your list of Web crawlers prohibited from indexing your site. See the robots.txt guidelines.

4 - Use a robots.txt file or Robots Meta tags to control how the Web crawlers index your site. Using a robots.txt file will tell Web crawlers which files and folders on your site they are not allowed to crawl. For more information, see the MSNBot FAQ.

5 - Whenever possible, use URLs that are simple and easy to read.

Tips on Your Web site Content

1 - Limit all pages to a reasonable size. An HTML page with no pictures should be under 150 KB.

2 - All Search Engines recommend discussing one topic per page. Use links to take users to related topics.

3 - To ensure your pages are easy to link to from other sites, keep your URLs simple and static. Complicated URLs, or URLs that change often, are difficult to use as link destinations. A persistent URL is easier for users to find and remember, and makes it a more likely link destination from other sites.

Things and Techniques to Avoid in SEO

Most of the Web crawlers recognize the following items and techniques as spam, and consider them inappropriate use of the index. Use of these items and techniques may affect how your site is ranked within the Search Engines, and may result in your web site or page being penalized (removed from the Search Engines index).

1 - Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes stuffing ALT tags that users are unlikely to view.

2 - Using hidden text or links. You should use only text and links that are visible to users.

3 - Using techniques to artificially increase the number of links to your page, such as link farms.


You can see from the above that SEO is not as hard as it is seems. It only takes a little time to learn the basics, a few tools, and a LOT of commun sense.

Following is a list of free tools that will help your SEO work:




That's all for now. New articles will be added as we find more content, so bookmark this page and come back frequently.

Take care,
Ricky



About the Author:
Enrique De Argaez is the webmaster of the
"Internet World Stats" website. Since 2000 he has been collecting Internet Usage Statistics, and publishing the data for over 233 countries and regions of the world for free use by the academia, the global business community and the general public. For more information on Internet World Usage, please visit: http://www.InternetWorldStats.com


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