Videos Add New Life to Your
Website By Enrique De Argaez,
Broadband Internet usage at home and
at work is exploding around the world. These improvements in
broadband connectivity are increasing the posibilities of adding
visual content on the Web. A media rich web is the trend that
will accelerate as businesses continue to make their Web
sites more visually compelling.
Following are the top imagery trends predicted by the experts
for the future:
1. An Image-Rich Web with a much greater use of moving imagery
on the Web: The demand for film footage will increase and over
time may approach that for still imagery.
2. The resurgence of Web Advertising. According to a study from
the Interactive Advertising Bureau and PricewaterhouseCoopers,
U.S. Internet advertising revenue reached a record $2.37 billion
in the second quarter of 2004, surpassing dot-com era numbers.
Serving as the universal language, imagery will continue to find
its way into advertising and new platforms.
3. The proliferation and sophistication of mobile phones and
hand-held technology (tablets) will drive demand for visually rich
4. New posibilities for videos in advertising, as
companies push to leverage plasma and LCD screen technology.
These screens will be enabled to receive rich visuals through
digital signals, creating "mini Times Square-like" displays on
bus shelters, in office and hotel lobbies, elevators, sports
arenas, and on billboards and other traditional out-of-home
5. Marketing Gets Personal - Personalization continues to be a
trend for marketers seeking to make an emotional connection with
consumers. It is increasingly important that imagery used in
communications resonates with the target audience - wherever they
may be. The images in your website should responde to this trend
by increasing its regionally relevant content and focusing on the
tastes of your target markets.
6. Smart Digital Asset Management - Effective brand management
will be an amplified goal for many companies. In order to operate
efficiently across global networks, Digital Asset Management
services will become an increasingly important part of the
marketing mix. Digital Asset Management platforms that provide
marketing and creative professionals with simple to use,
cost-effective tools to create, manage, share, distribute and
monetize digital imagery and other assets will gain considerable
Review your website and you will find many posibilities to
improve the pages adding well choosen images. Optimize these
images for quick loading times with the many tools available.
That's all for now. New articles will be added as we find more
news, so bookmark this page and come back frequently.
About the Author: Enrique De Argaez is the webmaster of the "Internet World Stats" website. Since
2000 he has been collecting Internet Usage Statistics, and
publishing the data for over 233 countries and regions of the
world for free use by the academia, the global business community
and the general public. For more information on Internet World
Usage, please visit: http://www.InternetWorldStats.com