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Are You Ready for the Broadband Lifestyle?

By John Agno

The "broadband lifestyle" is where people watch less TV, spend less time in stores, and live more of their personal and professional lives online.

Over the next five years, when speedy access surpasses dial-up, the impact of broadband will be felt as people spend two-thirds more time online each day -- around two hours -- after signing up for broadband.

Since broadband connections are always on, you don't have to think twice about turning to the Net for news or a quick peek at airline fares. And once there, they're big shoppers, spending 29% more annually, or around $523, according to a survey by Goldman Sachs and the Chicago research firm Synovate.

A new study by the Pew Internet & American Life Project says 31% of U.S. Web households now reach the Net via a broadband connection, up 50% in a year. And by the end of this year, at least 7 million, or 39% more, will switch -- a number that could double if more companies follow Verizon Communications Inc.'s lead and slash broadband fees to $35 a month, a 30% drop, says analyst Anthony Noto of Goldman, Sachs & Co.

About the Author:
John G. Agno, Certified Executive and Business Coach
Signature, Inc., Ann Arbor, MI 48106-2086
Telephone: 734.426.2000 (US Eastern Time Zone)
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