The "broadband lifestyle"
is where people watch less TV, spend less time in stores, and
live more of their personal and professional lives online.
Over the next five years, when
speedy access surpasses dial-up, the impact of broadband will be
felt as people spend two-thirds more time online each day --
around two hours -- after signing up for broadband.
Since broadband connections are
always on, you don't have to think twice about turning to the Net
for news or a quick peek at airline fares. And once there,
they're big shoppers, spending 29% more annually, or around $523,
according to a survey by Goldman Sachs and the Chicago research
A new study by the Pew Internet
& American Life Project says 31% of U.S. Web households now
reach the Net via a broadband connection, up 50% in a year. And
by the end of this year, at least 7 million, or 39% more, will
switch -- a number that could double if more companies follow
Verizon Communications Inc.'s lead and slash broadband fees to
$35 a month, a 30% drop, says analyst Anthony Noto of Goldman,
Sachs & Co.