Statistics paint a picture of
who we are, where we live, who many we are and what we do. They
help people, firms and government make choices which shape our
lives. Statistics also supply the market information required for
marketing research studies.
Statistics are produced from data. The dictionary definition of
"statistics" refers to numeric indicators of nations. Popular
usage of the term points to numeric summaries that condense
information, or numbers that are used to make comparisons, or
numbers that portray relationships or associations. The term
statistics also refers a formal discipline of study. The field of
statistics is the science of generalization. Built upon theories
of probability and inference, statistics support the making of
broad generalizations from a smaller number of specific
As a science, statistics are concerned with the collection,
organization, analysis, interpretation, and presentation of data.
There are many practical and useful applications for
- Statistical inference is the process of drawing conclusions
about unknown characteristics of a population from which data
- Statistical process control (SPC) – a methodology for
monitoring a process to identify special causes of variation and
signal the need to take corrective action when appropriate.
- Statistical quality control (SQC) – the application of
statistical methods for controlling quality.
Demography is the statistical study of human populations,
especially in reference to size, density and distribution.
Demographic information is of particular importance to people
involved in market analyses and highest and best use analyses in
determining potential land uses of sites.
For World Demography and Population
Studies and Information, we recommend the following resources:
Now there are also many companies that like to do
their own research work. This approach has its merits and in order to help out, we
have created a new website dedicated to internet market research. The site is called
all about market research dot com. There you will find tips, tools, links, research reports,
articles and resources.
We hope that you have found the present article useful.
About the Author: Enrique De Argaez is the webmaster of the "Internet World Stats" website. Since
2000 he has been collecting Internet Usage Statistics, and
publishing the data for over 233 countries and regions of the
world for free use by the academia, the global business community
and the general public. For more information on Internet World
Usage, visit his web site at: http://www.InternetWorldStats.com