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How to Write Killer Marketing Copy
Copyright © , Scott F. Geld - Marketing Blaster

Written words are a powerful marketing tool. They have

the ability to persuade, reason, explain & direct the

reader to take action. They can hold someone's imagination

and open them up to possibilities never before visualized.

But used improperly or without due care & attention they

can destroy all the good work you have done in one foul


Developing copy for your website is therefore a job that

should not be taken on lightly. Here are 5 keys to help

hold your readers' attention and convert them to sales and

sign-ups on your site -

1) Your Headliner ~ It takes a matter of seconds for

visitors to form an opinion of your site. Many factors will

come into play, such as speed of download, graphics etc, so

you'll need to grab their attention quickly before they

click off the site. A few words that stand out from the

background, graphics and the rest of your text will draw

the readers' eye ~ this is your chance to make an impact

and keep them on the site. It should be something that

compels the reader to want to find out more.

2) Develop Interest ~ Identify with the reader and let them

know that you understand how they feel about the challenges

they face. Hint that you have a solution to their problem.

This will hook your visitor in, and you can enhance its

effect by using keywords and hot buttons to fire the

reader's' desire to find out more.

3) Reveal the details ~ Show the reader your solution and

how it will solve their problems and/or meet their goals.

Then hit them with additional benefits as to how what you

have to offer will exceed their expectations. Use

testimonials that verify the strength of the product or

service you are offering. Again use keywords and hot

buttons that appeal to the readers' emotions, and remember

people buy on emotion not logic.

4) Call to Action ~ No marketing copy is complete without a

strong call to action. It is the final push to close the

sale that should be lined with incentives. The benefits

should be highlighted and the reader urged to take action.

You could even mention the consequences of not taking

action ~ a deal always looks better when someone is taking

it back away from you!

5) Be Professional! ~ In the eyes of the reader, the

professionalism of your copy reflects the professionalism

of its owner, and the more professional it is the more

confident the reader is of you and your intentions. Make

sure you run copy through a grammar & spell checker before

uploading it to your site.

About the Author
Scott F. Geld is the VP of Marketing for,
a company dedicated to providing targeted traffic and leads.

seo software

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