Internet World Stats > Internet Coaching > Writing for
Internet
How to Write Killer
Marketing Copy
Copyright ©
, Scott F. Geld - Marketing Blaster
http://www.marketingblaster.com/
Written words are a powerful
marketing tool. They have
the ability to persuade,
reason, explain & direct the
reader to take action. They can
hold someone's imagination
and open them up to
possibilities never before visualized.
But used improperly or without
due care & attention they
can destroy all the good work
you have done in one foul
swoop.
Developing copy for your
website is therefore a job that
should not be taken on lightly.
Here are 5 keys to help
hold your readers' attention
and convert them to sales and
sign-ups on your site
-
1) Your Headliner ~ It
takes a matter of seconds for
visitors to form an opinion of
your site. Many factors will
come into play, such as speed
of download, graphics etc, so
you'll need to grab their
attention quickly before they
click off the site. A few words
that stand out from the
background, graphics and the
rest of your text will draw
the readers' eye ~ this is your
chance to make an impact
and keep them on the site. It
should be something that
compels the reader to want to
find out more.
2) Develop Interest ~
Identify with the reader and let them
know that you understand how
they feel about the challenges
they face. Hint that you have a
solution to their problem.
This will hook your visitor in,
and you can enhance its
effect by using keywords and
hot buttons to fire the
reader's' desire to find out
more.
3) Reveal the details ~
Show the reader your solution and
how it will solve their
problems and/or meet their goals.
Then hit them with additional
benefits as to how what you
have to offer will exceed their
expectations. Use
testimonials that verify the
strength of the product or
service you are offering. Again
use keywords and hot
buttons that appeal to the
readers' emotions, and remember
people buy on emotion not
logic.
4) Call to Action ~ No
marketing copy is complete without a
strong call to action. It is
the final push to close the
sale that should be lined with
incentives. The benefits
should be highlighted and the
reader urged to take action.
You could even mention the
consequences of not taking
action ~ a deal always looks
better when someone is taking
it back away from
you!
5) Be Professional! ~ In
the eyes of the reader, the
professionalism of your copy
reflects the professionalism
of its owner, and the more
professional it is the more
confident the reader is of you
and your intentions. Make
sure you run copy through a
grammar & spell checker before
uploading it to your site.
About the Author
Scott F. Geld is the VP of Marketing for www.MarketingBlaster.com,
a company dedicated to providing targeted traffic and leads.
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