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Internet Usage and Marketing Report

Botswana, officially named the Republic of Botswana, is a landlocked nation in Southern Africa. Citizens of Botswana are Batswana (singular: Motswana), regardless of ethnicity. Formerly the British protectorate of Bechuanaland, Botswana adopted its new name after becoming independent within the British Commonwealth on 30 September 1966. It is bordered by South Africa to the south and southeast, Namibia to the west, Zambia to the north, and Zimbabwe to the northeast. The economy, closely tied to South Africa’s, is dominated by mining (especially diamonds), tourism, and cattle.

Internet Usage Statistics:
620,000 Internet users as of Nov/15, 28.4% of the population, according to IWS.

Latest Population Estimate:
2,182,719 population for 2015, according to US Census Bureau.

Gross National Income:
GNI per capita is US$ 6,470 ('08) according to the World Bank.

Country Area:
581,730 sq km

Internet Usage and Population Growth:




% Pen.

Usage Source




0.3 %





3.6 %





4.3 %





5.1 %





6.0 %





28.4 %


Botswana Search Engines and Directories:
The Botswana Index from the Norwegian Council for Africa.

Botswana country profile from the BBC.

Botswana Page
Botswana Selected links, Portal Sites.

dmoz Directory
Botswana regional directory.

Botswana Basic Information
Botswana statistics from the CIA World Factbook.

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Growing Internet Use and ICT in Botswana

Botswana Telecom Market - Overview and Statistics
Botswana is one of the continent’s wealthiest nations with a thriving economy mainly based on diamond exploitation and tourism. Major steps were taken in 2006 towards full liberalisation of the already competitive telecommunications sector. Mobile penetration has passed the 50% mark which is more than twice the African average, while the government-owned national operator BTC has seen a continued decline in the number fixed-line connections despite the introduction of broadband services. The government is in the process of privatising BTC which, through a new service-neutral licence, is now also enabled to compete in the mobile sector.
Read more.

Related Articles:

Africa - Mobile and Broadband Reports
Get the latest information about Africa from the largest
global telecommunications research site on the Web.

Botswana Economy Background

October 30, 2015

Since independence in 1966, Botswana has maintained the highest level of economic growth in Africa, one of the highest in the world. Botswana is the second largest producer of diamonds in the world, and is number one in terms of gemstones. The Government of Botswana went into partnership with DeBeers in 1967 to extract and market these diamonds. As a result, the country has very strict laws regarding it’s number one natural resource. Diamonds are mined only by "Debswana", the company formed by the partnership. No individual is allowed to mine, or even possess, an uncut diamond. Therefore, the issue of "conflict diamonds", a problem in certain other parts of Africa, has never been an issue in Botswana.

Botswana’s second greatest natural resource is the reason why most people visit this country - the amazing wildlife. Sometimes referred to as Africa’s last Eden, Botswana boasts an amazing variety of habitats, supporting a huge population of truly "wild" animals. Botswana now has many camps and lodges in the national parks and in private wildlife management areas, dispersed over a very large area enabling camp owners to maintain true wilderness conditions. Many camps are accessible by light aircraft only. They vary from rugged, to 5-star luxury. Prices vary by season, and from camp to camp. Prices go up according to comfort level and exclusivity. High season is normally from May to October, but there is plenty of game to see any time of the year if you know the right places to visit.

Further reading on Botswana:

Botswana - Mobile Market Overview and Statistics Report
Get detailed information about Botswana Mobile Market from
the main telecommunications research site on the Web.

Botswana Tourism Links
Safari information from Botswana here.

Botswana Newspapers Links
Most important daily news and information from Botswana here.

Botswana Country Profile Brief
Brief country overview of Botswana, from the wikipedia.


Visit the The Africa Reports Page. More figures and updates become available all the time.

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